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I was fascinated by music from a very young age. Growing up in the immigrant melting pot that is Israel, I was fascinated by my Yemeni neighbors who danced passionately as if in a trance while drumming on a simple tin pickles can; by my Moroccan neighbors who sang as a group to Arabic music; and by my Russian neighbors who played odd folk music really loud on their convertible car stereo. How can such different sounds move such inherently different people to express a similar passion? I was also surprised to see my 5-months old sister dancing, bobbing her head up and down to pop music: We didn’t teach her that! Was she born with dancing in her genes? Are we all born this way? Later on, I was moved by how boundaries came down between Israelis and Palestinians in dance clubs and concerts. Even in sport event there is team-based divisiveness in the crowd. But in a music concert, everyone in the crowd is on the same team.
My interest in learning more about music brought me to the USA where I studied Music Industry and Production at Georgia State University (B.S. School of Music, 1995). I worked in radio a bit (WRAS), as well as in A&R and marketing roles (Ichiban Records till 1998). I ran my own indie label for a while as well (Shoestring Records). Over the years, I developed a passion for the creative process as well as a fascination with the business process of the music field – with how and why people listen to and consume their favorite music. I knew this was my carrier path moving fwd: Figuring out how to deliver music to people in ways they enjoy and appreciate, ways that move them in a positive way.
I first got involved in doing so digitally in 1998 at Amplified Holdings (Senior VP, International Business Development). When the opportunity came to establish my own company in 2001, I knew what will become Neurotic Media’s core mission: Helping content owners and brands deliver music that moves fans to action.
Since music connects with fans emotionally and lifestyle- wise, it has the power to motivate consumers to take action, may that action be purchasing music from an online retailer or a mobile carrier, registering on a brand’s site or social media page, or purchasing a specific brand’s product because of the way the it associated itself with music the consumer loves. In the past decade, we’ve learned how to achieve these goals with various strong technological solutions. Our strong expertise remains in the essence of working with music itself, and helping our clients infuse their marketing strategy with the raw passion that only music can deliver. Music moves.
Gary Eaton brings 20+ years of music industry experience with specialized emphasis on using music based products, promotions and strategy to help brands and retailers achieve their business objectives.
During his 12 years with global giant EMI Music (Capitol Records, Virgin Records), Gary was responsible for some of the industry’s most successful branded entertainment programs including numerous titles which sold 500,000+ units and a Billboard #1 Jazz CD for The Weather Channel.
Over the course of his career, Gary has created projects for: American Express, Bahama Breeze, Belk, Cracker Barrel, Dairy Queen, Dr. Pepper, Kellogg’s, Kohl’s, Martha White, Masterlock, Royal Caribbean, and many more.
His work has appeared in national media outlets such as Adweek, Billboard, Brandweek, The Chicago Tribune, Forbes, Promo Magazine, Rolling Stone and The New York Times.
Tim brings to Neurotic Media a terrific background as software developer and architect. Tim has successfully worked with client server and web based architecture as well as emerging Mobile Application architecture in several companies in recent years, with StudioCom being the latest, where Tim was responsible for client solution development for several Fortune 500 brands’ sites.
Tim’s experience includes mentoring junior team members, managing high level architectural decisions based on technology and business requirements, working on a variety of relational database platforms, developing in various database techniques (SQL, stored procedures), and coding to various aspects of Microsoft .NET development primarily using C#. Tim has a strong background in OOP with C++, C#, as well as strong database, networking, GUI design, and concurrent processing skills. Tim has accumulated significant experience in both application development and application integration in very large enterprises.
Tim’s background includes development positions with StudioCom, VCG Software, Beazer Homes, Southeastern Data Cooperative, and Trust Retirement Consulting. Tim holds a Bachelors of Science degree in Computer Science from Southern Polytechnic State University.
Todd Jones was raised in the music industry, his father working on the marketing side and his mother in radio. He grew up enthused by both music and technology and became interested in digital music in his early teens. His awareness of the issues surrounding digital music, as well as a Bachelors Degree in Communications and Mass Media from Goucher College (and a semester abroad studying in the music business department at the University of Westminster, London), helped him acquire a job at Neurotic Media in 2005. He has moved up through the company and for the last year has been managing day to day operations. Todd is administering content ingestion, ongoing production and operational duties, and technical training for company clients.
As chief financial officer, Evan is responsible for financial, operational and administrative matters for the company. He is a Certified Public Accountant and a former Certified Turnaround Professional who has been working with rapidly-growing technology companies for over a decade.
Previously, Evan was the founder and President of a boutique consulting firm providing strategic and financial advice to early-stage software companies. His clients collectively raised over $100 million of capital and were honored in the Deloitte & Touche Fast 50 program. Before that, Evan was the Chief Financial Officer for a venture capital backed software company which was successfully acquired. Earlier in his career, Evan was on the management team of an IPO candidate internet company and also manager in the corporate financial consulting practice of Arthur Andersen. Evan graduated with high distinction from the Ross School of Business at the University of Michigan.
Cindy manages the day-to-day accounting and financial management processes for Neurotic Media. She is responsible for billing and collecting receivables, making payments to vendors, making royalty payments, managing payroll and benefits, managing cash and financings and for financial reporting.
Cindy previously worked with Ernst and Young and with Entergy Corporation. For the past 12 years Cindy has provided tax and Controller/CFO services to businesses and individuals. She’s a Certiified Public Accountant and holds an MBA from Loyola University.
Outside the office, Cindy enjoys exploring the food and music of Atlanta’s intown neighborhoods and can often be found on a baseball or softball field with her two children.
Becka works closely with our content owners and our clients, providing a range of support services including system training support, site merchandising services, and promotion coordination. Becka joined the Neurotic Media team as a production assistant in 2008. She recently received her Master’s degree in Entertainment Business from Full Sail University, in addition to her BBA in Music Business from Belmont University in Nashville, TN. Her previous experience ranges from radio production and interactive marketing on the record label side to concert promotion and artist marketing.
Ling joined Neurotic in August 2010. She is a solid software development and maintenance specialist with strong passion for new technology development. She completed her Computer Information System Master degree at Georgia State University and will graduate in Dec 2010. She also received a Bachelor of Science degree in Management Information System from Southeast University, China, in 2008.
Ling was born and raised in China and is fluent in Chinese (Mandarin). She has enjoyed American life since 2008, improving her English communication skills and enjoying diversifying here cultural experiences. Ling loves travelling: She has swum in the shining bio bay, sung with birds in the tropical forest, dove with tropical fishes, hugged Mickey, shouted for Shamu, walked the sandy beaches of Miami, stood on the Northeast point of Key West – and looks forward to her next adventure.
Mazzy graduated from Georgia State University in 2009 with a Bachelors Degree in Film and Psychology. She has always had a deep passion for all forms of media and an innate sense of musical awareness. She is always on top of the newest music releases and doesn’t miss any local concerts worth seeing. As the head of Customer Support Services, Mazzy interacts with consumers via email and phone and ensures our clients’ consumers receive timely and high-quality answers and a proper solution to their needs. Mazzy also assists the Production Department in operational duties such as content ingestion and site merchandising work.
Joining the company in October 2010, Earle now works as a production assistant and heads up Merchandising. Earle’s responsibilities include digital product placement, site design, promotions, and client technical training.
Earle’s previous experience in radio led him to his current course of study at Georgia State University, where he will graduate in 2012 with a degree in Journalism, with a concentration in Music Management.
Prior to Neurotic Media, Earle worked in securities litigation at a major local law firm before becoming a radio disc jockey while attending school. His current interests include graphic design and DJing. He’s also an avid lover of House music.
CD Universe is a client who uses our Neurolinq™ Product API and has elegantly weaved MP3 sales into their site. CD Universe markets MP3s parallel to CDs and other physical products in a seamless and elegant manner, and is driving significant revenue growth through their store.
