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Bank of America was looking for a way to promote their University of Georgia affinity credit card program to UGA football fans.
Neurotic Media empowered and curated a fully branded music download store featuring music that is used before, during and after UGA football games.
Knowing SEC Football fans are passionate about football and music, Bank of America is giving away five free songs from high-profile artists such as Guns & Roses, James Brown, Sugarland, Zac Brown Band, Michael Jackson, The Rolling Stones, Britney Spears, etc. as a compelling activation incentive.
As an added bonus, Neurotic Media’s patented technology provides BofA and UGA with redemption reports with priceless demographic information about participating consumers.
Every weekend, during UGA game broadcasting, BofA is promoting the campaign, as does UGA and their agency. Fans traffic on the site spikes every weekend, and scores of fans are rewarded with music on the site. In the process, they allow UGA and BofA to collect valuable insight about fan segmentation and demographics.
