Georgia Lottery

The Georgia Lottery download store is one example out of dozens of music rewards program that are produced and hosted on the Neurotic Media platform every year.

Opportunity

The Georgia Lottery sought to release interesting and fun scratch-off, instant-win games that are aligned with music, which appeals to a wide demographic audience.  The Georgia Lottery Corporation needed a partner with a highly secure download platform, a flexible store interface that can be tailored to their brand creative, and a platform able to handle extremely high levels of download activity monthly.

Solution

Neurotic Media allowed the Georgia Lottery Corporation to test the Hosted Full Store for security Q&A and received raving reviews on the patented platform.  Serving the GA Lottery, Pollard Games and EMI Music, the “All Access” scratch-off game was launched on Neurotic Media’s platform, featuring $11.5 million in cash prizes and more than 21 million music download prizes. 

Results

The program’s highly anticipated launch was received well by the market-place, driving six figure download redemptions in the first two weeks alone.