Loudtrax (www.loudtrax.com) is a genre-specific retailer who caters to fans of metal, punk and hard rock music. Loudtrax sought to partner with selected major record companies and source music catalogs for sale in its MP3 store. The barrier-of-entry was the cost of such licensing deals, coupled with the time it takes to negotiate them. Additionally, with each record company boasting its unique needs when it comes to content submission and reporting, Loudtrax came to realize that working with an aggregator may save it considerable time and money in getting to market.
Loudtrax chose Neurotic Media as their MP3 partner, opting to use Neurotic Media’s Neurolinq Product™ API as their source for licensed MP3s. The Neurolinq™ Product API is integrated into the Loudtrax.com site in a seamless manner. Additionally, Neurotic Media helps represent Loudtrax’ agenda to record companies, bringing promotional opportunities to the table to help Loudtrax establish its brand and to produce high-profile, artist-specific campaigns.
Neurotic Media has simplified the content delivery process for Loudtrax.com through a normalized, unified XML feed, while handling all of the royalty reporting and payment reconciliations with various record companies on the back end. Additionally, Neurotic Media helps Loudtrax produce high profile campaigns with artists. One specific campaign with Roadrunner Records focused on the new release from Stone Sour and provided the opportunity for shoppers who purchased the band’s new record to enroll for a chance to win an autographed guitar. Neurotic Media was able to provision a special discount extended by the record company to Loudtrax in an exclusive manner, part of Neurotic Media’s patented digital B2B2C distribution platform.