Sony Latin Music Ticket+™

Sony Latin is an example of a major record company who utilizes Neurotic Media’s platform and services to support various projects and leverage the platform tools to drive significant operational efficiencies.

Opportunity

The Music Ticket+™ program is a way for Sony Latin to encourage legal downloads in Latin America, where piracy has had a negative impact on both physical and digital music sales, by working closely with event promoters to give out download cards at concerts.  Sony Latin needed an MP3 download platform that could distribute digital product internationally while meeting the label group’s rigorous reporting and security standards.

Solution

Neurotic Media created a full-service offering for Sony Latin, providing label administrators with the ability to set up MP3 download mini-sites branded for their artists on a multi-territory basis, coupled with the ability to generate large PIN code lists on the Neurotic Media platform, or manually upload unique content from tour promoters’ systems, as the case may be.  Neurotic Media also handled the creation and production of the download cards for the event hand-out, in some cases, as part of a holistic solution.

Results

Neurotic Media provides an on-going turn-key service to Sony Latin, enabling their marketing teams to focus on artist promotion while Neurotic Media delivers all the back-end technology-enabled services and execution support.  The Music Ticket Plus program enables Sony to collect data on concert goers and create market-specific programs both the US and throughout Latin America.